As a competitive cyclist myself, this was a fun project to work on. Sure, the sunglasses are a bit over the top in their design, but allowed the Art Director, Brand Designer and myself to have a little fun with it. The brand focus was on one of their new pro athletes, Mark " The Manx Missile" Cavendish. At the time, Mark was the fastest cyclist on the planet, racking up over 25 Tour de France stage wins. Getting one Tour de France stage win is not easy, so over 25 is quite impressive. Taking speed and motion into account, we designed an air tunnel experience for the Oakley consumer. Put the glasses on and see just how fast they are for yourself.