Every year Jordan Brand does something big for All Star Week, and 2016 was no exception. Taking over an old retail location that resembled an out of date disco club, we gutted the entire space and celebrated the exposed concrete and beams. With retail on the main floor and customization on the lower level, Canadian consumers were invited to experience the Jordan Brand for the first time on home soil. Lots of pro appearances, lots of DJ's, lots of smiling faces.
Contributions: Fixture Design and Materials.